A woman working as entrepreneur is not a new concept. They have been running enterprises at an individual level or with their spouses, successfully, since ages, though they have never got the credit or appreciation for the same. With time they have learn’t the tricks of the trade and with experience have improved in terms of managerial and leadership skills. Unlike male counterparts, women entrepreneurs have different objectives behind starting an enterprise. It is the sense of achievement and not of earning only profit that motivates them to be entrepreneurs. The objective is different, and so are the problems faced by they and they should have a fair idea of the same so that they can deal with them tactfully.
The foremost problem faced by women entrepreneurs is that of financing and they usually come across gender discrimination when it comes to convincing and obtaining of financial aid from the financial institutions. Also at times there is resistance from the government institutions for the purchase of goods and services from the women entrepreneurs, though this attitude is changing now. Another issue faced by women entrepreneurs is that of balancing time that they have to execute between their venture and the family. They have to take care of the needs of their children and also execute the managerial functions of their business.
So, it can be said that the work load of a women entrepreneur is comparatively more than that of their male counterpart. Absence of strong infrastructure, lack of educational or training programs so as to improve their technical skills with respect to the enterprise, inefficient system, casual approach of the employees towards their authority and non supportive cultural & social obstacles that view women entrepreneurship negatively can also be some of the problems faced by women entrepreneurs.
Push-Pull factors and Women in business
Women in business are a recent phenomenon in India. By and large they had confined themselves to petty business and tiny cottage industries. Women entrepreneurs engaged in business due to push and pull factors. Which encourage women to have an independent occupation and stand on their own legs? A sense towards independent decision-making on their life and career is the motivational factor behind this urge. Saddled with household chores and domestic responsibilities women want to get independence under the influence of these factors the women entrepreneurs choose a profession as a challenge and as an urge to do something new. Such situation is described as pull factors. While in push factors women engaged in business activities due to family compulsion and the responsibility is thrust upon them.
Women in India are faced many problems to get ahead their life in business. A few problems can be detailed as;
Development Of Women Entrepreneurs.
Right efforts on from all areas are required in the development of women entrepreneurs and their greater participation in the entrepreneurial activities. Following efforts can be taken into account for effective development of women entrepreneurs.
Independence brought promise of equality of opportunity in all sphere to the Indian women and laws guaranteeing for their equal rights of participation in political process and equal opportunities and rights in education and employment were enacted. But unfortunately, the government sponsored development activities have benefited only a small section of women. The large majority of them are still unaffected by change and development activities have benefited only a small section of women i.e. the urban middle class women. The large majority of them are still unaffected by change and development. The reasons are well sighted in the discussion part of this article. It is hoped that the suggestions forwarded in the article will help the entrepreneurs in particular and policy-planners in general to look into this problem and develop better schemes, developmental programmes and opportunities to the women folk to enter into more entrepreneurial ventures. This article here tries to recollect some of the successful women entrepreneurs like Ekta Kapoor, Creative Director, Balaji Telefilms, Kiran Mazumdar Shaw, CEO, Biocon, Shahnaz Husain and Vimalben M Pawale, Ex President, Sri Mahila Griha Udyog Lijjat Papad (SMGULP).
Research Scholar (Ph.D), Bangalore University.