What makes Corporate Social Responsibility a hand in hand proposition with social development? Is social vision a derivative of business vision or is it otherwise? WIPRO is an excellent example of how there could be a strong connection, interdependence and contribution in both business and social responsibility without compromising on both. This article traces the history, orientation, and attitude that supports the CSR sustainability. It also gives a peek into the nature of programs run by WIPRO that makes it a nation building partner than merely a supporter of social development. The article brings out the truth that unless there is a personal orientation towards social responsibility a larger organizational interest cannot be generated. Premji’s life and vision makes an excellent case study to articulate on these foundational dimensions of CSR.
Dr. Kalpana Sampath
Director of Arpitha Associates Pvt Ltd.
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